Detailed Mechanism Funding and Narrative

Years of mechanism: 2008 2009

Details for Mechanism ID: 9229
Country/Region: South Africa
Year: 2009
Main Partner: Project Concern International
Main Partner Program: NA
Organizational Type: NGO
Funding Agency: USAID
Total Funding: $3,101,847

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $1,470,727

Project Concern International (PCI), along with two implementing partners in South Africa, has undertaken a

program with the goal to reduce HIV transmission by changing social norms related reducing violence

against women. The objective of the program is to reduce the prevalence of violence in both urban and rural

areas with an emphasis on poorer areas where gender power disparities are typically heightened. This will

be achieved through a large scale social mobilization program that will: 1) mobilize civil society and public

sector partners to combat gender-based violence; 2) create an enabling socio-cultural environment for

changing norms related to gender-based violence; and 3) support the implementation of multi-sectoral

activities which will achieve and maintain significant reductions in violence against women and related HIV

incidence

ACTIVITY HAS BEEN MODIFIED IN THE FOLLOWING WAYS:

SUMMARY:

Project Concern International (PCI) won the Annual Program Statement (APS) award in FY 2008. PCI will

work with two implementing partners in South Africa to undertake a program to reduce HIV transmission by

changing social norms related to sexual and other gender-based violence against women. The objective of

the program is to reduce the prevalence of sexual and other gender-based violence in urban and rural

areas. This will be achieved through a large-scale social mobilization program that will 1) mobilize public

and private sector partners to combat gender-based violence; 2) create an enabling environment for

changing social norms related to gender-based violence; and 3) develop and support the implementation of

multi-sectoral activities, which will achieve and maintain significant reductions in gender-based violence.

This program will directly benefit the entire female population in the Western Cape and KwaZulu-Natal

provinces who are at risk of acquiring HIV through forced sex, and it will indirectly benefit all (consensual)

sexual partners who could be infected by victims of rape. This program stems from South Africa's

exceptionally high rate of sexual violence, and the well-established link between sexual violence and HIV

acquisition. This program will lead to significant reductions in gender-based violence that accelerates the

progression of the AIDS epidemic in South Africa. It will put an end to the pervasive social norm of toleration

for sexual and other violence against women, and it will go far to restore their basic sexual and human

rights.

ACTIVITIES AND EXPECTED RESULTS:

This program will undertake social mobilization in three sets of activities in support of the three anticipated

results including (1) working with key sector partners to help them understand, and take ownership of the

problem of sexual violence in South Africa; (2) conducting an overarching communications campaign that

will amplify activities implemented by sector partners, while unifying individual sectors' activities in a signed,

branded movement to end sexual and domestic violence against women; and (3) providing support to key

sectors and institutions in South Africa that will enable them to take actions to transform social norms

regarding sexual and domestic violence against women.

This program will also undertake to implement HIV prevention programs for adolescents and young adults

aged 10-24 through schools, church youth groups and other youth-serving settings. The geographic focus

will include localities currently served by Track 1.0 partners and other areas with unmet needs in youth

prevention. The APS objectives will be to delay first sex, increase "secondary abstinence," and promote

safer behaviors, including mutual fidelity and partner reduction, among young people. Scale-up of skills-

based HIV education, especially for younger youth and girls will include (a) community mobilization to

promote norms that support healthy behaviors among young people; reinforcement of the role of parents

and other protective influences in HIV prevention; and prevention of sexual coercion and exploitation of

young people.

PCI will give priority to HIV prevention among orphans and other vulnerable children, who are at

substantially increased risk of early sexual activity, pregnancy and HIV. Activities will incorporate a strong

emphasis on the vulnerability of girls and young women to HIV, and include strategies to meet their unique

prevention needs, for example, explicitly addressing sexual coercion, transactional sex, and sex with older

partners. PCI will undertake behavior change approaches that are evidence and theory-based, such as

rigorous, interactive curriculum-based HIV education that reflect internationally recognized best practices,

and to tailor these approaches to each specific setting.

---------------------------------

PCI: Project Concern International (PCI), along with two implementing partners in South Africa, proposes a

program with the goal to reduce HIV transmission by changing social norms related to sexual and other

gender-based violence against women. The objective of the program is to reduce the prevalence of sexual

and other gender-based violence in both urban and rural areas. This will be achieved through a large scale

social mobilization program that will: 1) mobilize public and private sector partners to combat gender-based

violence; 2) create an enabling environment for changing social norms related to gender-based violence;

and 3) develop and support the implementation of multi-sectoral activities which will achieve and maintain

significant reductions in gender-based violence.

Activities leading to these results include: a) assuring that key sector partners in government, civil society,

media, the private sector and education understand the impact of and are committed to ending all forms of

gender-based violence; b) developing and implementing a communications strategy that will unite individual

organizations' efforts into one unified, branded campaign reaching all sectors of society; and c) empowering

sector partners with resources and training to implement a range of local activities to end gender-based

violence. The Western Cape and KwaZulu Natal Networks on Violence Against Women (WCN and KZN),

with over 700 member organizations, will provide the technical know-how, experience, commitment and

leadership to end violence against women.

New/Continuing Activity: Continuing Activity

Continuing Activity: 21648

Continued Associated Activity Information

Activity Activity ID USG Agency Prime Partner Mechanism Mechanism ID Mechanism Planned Funds

System ID System ID

21648 21648.08 U.S. Agency for Project Concern 9229 9229.08 $2,164,000

International International

Development

Emphasis Areas

Gender

* Addressing male norms and behaviors

* Increasing gender equity in HIV/AIDS programs

* Increasing women's legal rights

* Reducing violence and coercion

Human Capacity Development

Public Health Evaluation

Food and Nutrition: Policy, Tools, and Service Delivery

Food and Nutrition: Commodities

Economic Strengthening

Education

Water

Table 3.3.02:

Funding for Sexual Prevention: Other Sexual Prevention (HVOP): $1,631,120

ACTIVITY HAS BEEN MODIFIED IN THE FOLLOWING WAYS:

SUMMARY:

This new partner won the FY 2008 annual program statement competition. Project Concern International

(PCI), along with two implementing partners in South Africa, will undertake a program with the goal to

reduce HIV transmission by changing social norms related to sexual and other gender-based violence

against women. The objective of the program is to reduce the prevalence of sexual and other gender-based

violence in both urban and rural areas. This will be achieved through a large scale social mobilization

program that will: 1) mobilize public and private sector partners to combat gender-based violence; 2) create

an enabling environment for changing social norms related to gender-based violence; and 3) develop and

support the implementation of multi-sectoral activities which will achieve and maintain significant reductions

in gender-based violence.

BACKGROUND:

This program will directly benefit the entire female population in the Western Cape and KwaZulu-Natal

provinces who are at risk of acquiring HIV through forced sex and it will indirectly benefit all (consensual)

sexual partners who could be infected by victims of rape. This program stems from South Africa's

exceptionally high rate of sexual violence, and the well established link between sexual violence and HIV

acquisition. This program will lead to significant reductions in gender-based violence that accelerates the

progression of the AIDS epidemic in South Africa. It will put an end to the pervasive social norm of toleration

for sexual and other violence against women, and it will go far to restore their basic sexual and human

rights.

ACTIVITIES AND EXPECTED RESULTS:

PCI will carry out four separate activities in this program area.

ACTIVITY 1:

This program will undertake social mobilization in three sets of activities in support of the three anticipated

results including 1) working with key sector partners to help them understand and take ownership for the

problem of sexual violence in South Africa, 2) conducting an overarching communications campaign which

will both amplify activities implemented by sector partners, while unifying individual sectors' activities in a

signed, branded movement to end sexual and domestic violence against women, and 3) providing support

to key sectors and institutions in South Africa that will enable them to take actions to transform social norms

regarding sexual and domestic violence against women.

ACTIVITY 2:

This program will also implement HIV prevention programs for adolescents and young adults aged 10-24

through schools, church youth groups and other youth-serving settings. The geographic focus will include

localities currently served by Track 1 partners and other areas with unmet needs in youth prevention. The

annual program statement objectives will be to delay first sex, increase "secondary abstinence," and

promote safer behaviors, including mutual fidelity and partner reduction, among young people.

ACTIVITY 3:

Other specific activities include 1) scale-up of skills-based HIV education, especially for younger youth and

girls, 2) community mobilization to promote norms that support healthy behaviors among young people, 3)

reinforcement of the role of parents and other protective influences in HIV prevention, and 4) prevention of

sexual coercion and exploitation of young people.

ACTIVITY 4:

PCI will give priority to HIV prevention among orphans and other vulnerable children, who are at

substantially increased risk of early sexual activity, pregnancy and HIV. Activities will incorporate a strong

emphasis on the vulnerability of girls and young women to HIV, and include strategies to meet their unique

prevention needs, for example, explicitly addressing sexual coercion, transactional sex, and sex with older

partners. PCI will undertake behavior change approaches that are evidence and theory-based, such as

rigorous, interactive curriculum-based HIV education that reflects internationally recognized best practices,

and to tailor these approaches to each specific setting.

-------------------------------

PCI: Project Concern International (PCI), along with two implementing partners in South Africa, proposes a

program with the goal to reduce HIV transmission by changing social norms related to sexual and other

gender-based violence against women. The objective of the program is to reduce the prevalence of sexual

and other gender-based violence in both urban and rural areas. This will be achieved through a large scale

social mobilization program that will: 1) mobilize public and private sector partners to combat gender-based

violence; 2) create an enabling environment for changing social norms related to gender-based violence;

and 3) develop and support the implementation of multi-sectoral activities which will achieve and maintain

significant reductions in gender-based violence.

Activities leading to these results include: a) assuring that key sector partners in government, civil society,

media, the private sector and education understand the impact of and are committed to ending all forms of

gender-based violence; b) developing and implementing a communications strategy that will unite individual

organizations' efforts into one unified, branded campaign reaching all sectors of society; and c) empowering

sector partners with resources and training to implement a range of local activities to end gender-based

Activity Narrative: violence. The Western Cape and KwaZulu Natal Networks on Violence Against Women (WCN and KZN),

with over 700 member organizations, will provide the technical know-how, experience, commitment and

leadership to end violence against women.

New/Continuing Activity: Continuing Activity

Continuing Activity: 21173

Continued Associated Activity Information

Activity Activity ID USG Agency Prime Partner Mechanism Mechanism ID Mechanism Planned Funds

System ID System ID

21173 21173.08 U.S. Agency for Project Concern 9229 9229.08 $2,400,000

International International

Development

Emphasis Areas

Gender

* Addressing male norms and behaviors

* Increasing women's legal rights

* Reducing violence and coercion

Human Capacity Development

Public Health Evaluation

Food and Nutrition: Policy, Tools, and Service Delivery

Food and Nutrition: Commodities

Economic Strengthening

Education

Water

Table 3.3.03:

Subpartners Total: $493,400
To Be Determined: NA
Center for AIDS Development, Research, & Evaluation: $75,000
Kwazulu Natal Network on Violence Against Women: $209,200
Western Cape Network on Violence Against Women: $209,200